Breaking Down Online Advertising Costs in South Africa

Are you curious about the expense and cost of clicks using eye-catching advertisements to dominate South Africa’s online market? Like a good braai, the solution is bursting at the seams with intricacy.

You may wonder, “How much does online advertising cost in South Africa?” Even Mark Zuckerburg is unable to provide an answer. Ditch the one-size-fits-all mentality. Online advertising, encompassing everything from Facebook ads to search engine optimization (SEO), is a nuanced beast. The cost depends on a magnitude of factors.

Breaking Down Online Advertising Costs in South Africa

Factors that influnce online advertising cost

Facebook as a platform? Google Marketing Ads? Instagram? The target market and price structure of each platform affects the cost per click (CPC) or impression (CPM).

Campaign objectives: Do you want to increase quick sales or brand awareness? Different objectives call for different approaches, which affects the cost.

Industry: As companies compete for clicks, CPCs are usually higher in highly competitive areas like finance or e-commerce.

Orientation: Ads that are laser-focused on particular hobbies and demographics can be more precise, but they may also cost more.

DIY vs. Agency: While going it alone could save money up front, working with a knowledgeable digital marketing agency can uncover knowledge and improve the return on investment of your efforts.


How much are we talking about then? While specific figures fluctuate, the following overall picture is provided:

Social media advertising: CPM should be in the region of R5.00 and R12.50, with Instagram typically fetching a higher price and Facebook typically sitting somewhere in the middle.

Google Ads: Depending on how competitive a keyword is, CPCs can range greatly, from R2 to R150 per click.

Fees for digital marketing agencies: Digital Marketing Agencies usually charge between R2,000 and R30,000 per month in retainers, plus additional expenses for advertising.

A well-crafted campaign that delivers targeted leads and conversions can be worth its weight in rand, even if the initial price tag seems higher. Focus on measurable results and long-term ROI, not just immediate savings.

Get in touch for a quote today

Get in touch for a quote today

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