Google Ads – How can it Increase Your Sales?
If you’ve never tried Google Ads before, you may have wondered how they work and whether they’re worth the time and money. Google Ads, also known as Adwords, allow businesses to advertise to potential customers through search engine results, which can be incredibly effective if managed correctly. Read on to find out how to increase sales with Google Ads, including tips for getting started and determining your goal.
What is it?
Google Ads, also known as pay-per-click advertising, is a form of digital marketing. It allows companies to post their ads on Google’s search results page, as well as other platforms. When someone clicks the ad, they are taken to the company’s website. This allows users to learn more about your business and increase sales
Why Use it?
A form of PPC advertising (pay-per-click), which means you only pay for ads when people click on them. Digital marketing is a space that is evergrowing, we see an increase in the number of searches for keywords every year. You can do so much in the digital marketing space. Advertise on YouTube, Gmail, Discovery, and many others.
Targeting Your Audience
Google ads are a great way to get your message in front of the people who are most likely to buy what you have to offer. Plus, now that there is audience targeting, you don’t have to worry about wasting your money advertising on sites or in places where your target audience isn’t present. Using the free keyword research tool can help target the right people.
Tracking Your Results
Once you’ve set up your account, it’s important to track the results. This way, you can measure the success of your advertising campaign and learn what works and what doesn’t. You can even set up conversion tracking in Google Analytics so that you know which ads bring the most traffic. The more data you have, the better!
How can we help?
At Digital Hippo we strive to give you the best experience possible. Setting up a Google Ads account is free, so we won’t bother you with that. Creating the campaigns and optimizing them is where things get difficult. Contact us to learn more