Digital Marketing Prices in South Africa- How much do agencies charge?

Learn about digital marketing pricing in South Africa and discover tips on how to choose the best digital marketing agencies and stay within your budget. Understand the factors that influence the cost and the value of services offered to help grow your business in the competitive digital market.

According to a survey, more than 50% of South African businesses use social media for marketing purposes. Mobile internet usage in South Africa is also high, with over 80% of internet users accessing the web on their mobile devices. The eCommerce market is also steadily gaining traction, projected to grow at a CAGR of 10.5% from 2021 to 2028.


Digital Marketing in South Africa


Looking for the best digital marketing pricing packages in South Africa? You’ve come to the right place! Our digital marketing packages and pricing are designed to help your business thrive online. Explore our comprehensive digital marketing package pricing PDF to discover the perfect solution for your unique needs.

Use our free digital marketing pricing calculator to get an estimate of digital marketing prices in South Africa

Digital Marketing Pricing

 Approach to Digital Marketing in South Africa


The first thing to realize is that there is no one-size-fits-all method for pricing digital marketing. The price of digital marketing services can vary significantly based on a variety of variables, such as the size of the company, the sector it operates in, and the particular services it provides.


Pricing Model for Online Marketing in South Africa


Based on the services offered, one typical price scheme for digital marketing services is used. For instance, a company may charge a set fee for services like website design, social media management, or a once-off SEO (Search Engine Optimisation). It is crucial to remember that the cost of these services might vary significantly based on the complexity and size of the project. Some digital marketing agencies may also charge you a percentage of the revenue you generated through their online marketing efforts. This percentage typically ranges from 2% up to 15%.

Another common price structure in digital marketing is one that is determined by the size of the company. Larger firms could have to pay more for digital marketing services, but smaller businesses might be able to get away with paying less. Firms might also consider taking only one service from a digital marketing agency in South Africa, such as Google Ads. Going this route can also decrease the pricing.


Consider the industry you are in


The sector a company operates in should also be taken into account. Digital marketing requirements vary per industry, and as a result, so may service prices. A company in the healthcare sector, for instance, could have to spend more on digital marketing services than a company in the retail sector. Benchmark your industry here.


What does the average cost look like?


The average cost of most digital marketing agencies ranges from R2 000 up to R9 000 per month. This is based on management fees per month or an hourly rate. The amount of money you spend on Google Ads and Social Media will be added to this monthly fee. As mentioned in the article, there are many external factors that can influence the pricing of a digital marketing agency.

How much does it cost to hire a Digital Marketer in 2023?

As we have mentioned in the article, there are quite a few factors to take into consideration when it comes to how much digital marketing cost. The one constant is that most digital marketing companies charge a fixed monthly fee. These fees will fluctuate depending on the following:


  • The industry your company is in.
  • Your monthly budget for spending PPC (pay-per-click advertising).
  • The platforms that you want to market on (Facebook, Google, Reddit, and many more).
  • Additional features that you will need such as custom reports or lead reports.

Once you have the answers to these questions, only then can you get a better understanding of how much it costs to hire a digital marketer.

We have seen that pricing for a complete digital marketer package starts at R2350 per month. This will generally include features such as custom reports, lead reports, strategic advice, and monthly monitoring and management. The monthly fee does not include the budget that you want to spend on PPC platforms.

 Digital Marketing Companies vs Freelancers Pricing


What to expect


In conclusion, it might be challenging to determine the cost of digital marketing services in South Africa. However, by comprehending the variables that affect digital marketing pricing and taking into account the value that you are offering to the client, you can properly price your services and expand your company.

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